Monday, 20 February 2017

Project Love: Kyl & Rörtjänst

Beautiful little identity for Kyl & Rörtjänst, designed by Strom & Jag.
We were asked to design a logo for a company working with airconditioning and plumbing, called (directly translated) "Cold&Pipeservices". Knowing that this client is all about versatility and a large logo on a van, we saw the opportunity to create a unique logo, turning pipes into a snowflake, in a simple and straight forward way. We chose to work with an unexpected red color (even though we're talking about cold), which also adds to the differentiation within the segment (where everything is normally blue).

Sunday, 19 February 2017

Project Love: Mean Sandwich

Love the illustration and humour in this project for Mean Sandwich, designed by After All.
The story of Mean Sandwich is one of bringing it all back home. Celebrated owners Kevin and Alex Pemoulie wanted to create a space with food as delicious as anything they’ve been awarded for in the past, but with a spirit that reflects their love of family and community.  
AfterAll partnered with Mean Sandwich to create the visual identity, interior design concepts, signage, and digital properties. To honor Kevin and Alex’s previous restaurant, Jersey City’s Thirty Acres, we revived the spirit of Freddy Mercury. Or at least his lips.

Saturday, 18 February 2017

Project Love: Nearest Neighbour Branding

Great example of a design studio absolutely nailing their own brand and collateral. Good job Nearest Neighbour!

Friday, 17 February 2017

Project Love: Camden Market

Anyone who has been to Camden Market would tell you its a wonderful place, and I think the team at Ragged Edge have done a wonderful job in unbranding it in the best way possible.
An antidote to corporate conformity.  
Our approach
We embraced the anarchic spirit of Camden to create a brand with an unshakeable commitment to originality. 
Our brief
With over 10 million visitors a year, Camden Market is the fourth most popular visitor attraction in London. But its owners had bigger ideas. They asked us to define and create a brand that would re-energise the market, making it relevant to a new generation of millennials.  
Research & strategy
We immersed ourselves in the market, speaking to over 100 different stakeholders. From stall-holders, residents, workers and tourists, right through to the CEO, they were united by a common enemy. Conformity. Camden Market’s relentless commitment to originality and stubborn refusal to follow trends led us to a powerful brand idea: Unfollow Convention. A call to action as relevant to the Snapchat generation as it is to the market’s entrepreneurial heritage.  
Visual identity
It was never about a logo. Instead, we set out to infuse the market’s irrepressible spirit across everything it touched.  
Taking inspiration from the iconic Camden Lock sign nearby, we designed two bespoke typefaces: Camden Slab and Camden Sans. They give the market a distinctive voice, removing the need to plaster the logo everywhere. Each typeface has a range of weights, allowing the brand to speak to all sorts of audiences whilst remaining distinctively ‘Camden’.  
Instead of a strict brand system, we created a set of tools to help people express the market’s tenacious spirit. A black and white colour palette to cut through the clutter. An unorthodox pattern made from the negative space in the typeface. And a brand frame to bring it all together.

Thursday, 16 February 2017

Project Love: Brewdog Abstrakt

Love the packaging and collateral for Brewdog Abstrakt, designed by O Street.
"Boundary pushing, blurring distinctions between beer and art”. 
Highly respected and collected within the industry, ABSTRAKT beers are released small batch and limited to a few experimental brews per year known by a unique release code. We were asked by BrewDog to develop a new identity system and packaging style. 
Liquorice & Blackcurrant. Coconut & cacao. Oats & milk. With wildly satisfying flavour combinations, the whole idea behind ABSTRAKT is to push the envelope on what we expect from beer. We wanted to bring this idea into the design—and blow it up.

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