Thursday, 23 February 2017
Wednesday, 22 February 2017
Gorgeous packaging and identity work for Sofisticada, designed by Robinsson Cravents.
Sofisticada is a skin care brand that translates literally to “sophisticated,” and it certainly lives up to its name. The products are "Locking the skin time,” targeting customers who are concerned with anti-aging products or who want to keep their skin looking and feeling young. Robinsson Cravents developed the identity and packaging for Sofisticada, creating something youthful and radiant.
Sofisticada features a clean design that does a wonderful job of eliciting certain feelings from the consumer. A glimmering rose gold and peach hue feel fresh and lively, and simple yet purposeful icons make the products seem strong yet gentle on the skin. The brand name is written in a modern sans serif font, telling buyers that Sofisticada is skincare for today’s woman. Additional materials, like stationery and business cards, have a light sheen to them, similar to the dewy glow of healthy, hydrated skin.
Review by: THERESA CHRISTINE JOHNSON, The Dieline
Tuesday, 21 February 2017
Nice branding project for Estúdio Maracujá, designed by Guayabo – a Brazilian design studio fundamentally based in co-working experience and in skill sharing. Through collaborative processes, the studio develops unique comercial and personal projects made specially by designers, illustrators and graphic artists.
Monday, 20 February 2017
Beautiful little identity for Kyl & Rörtjänst, designed by Strom & Jag.
We were asked to design a logo for a company working with airconditioning and plumbing, called (directly translated) "Cold&Pipeservices". Knowing that this client is all about versatility and a large logo on a van, we saw the opportunity to create a unique logo, turning pipes into a snowflake, in a simple and straight forward way. We chose to work with an unexpected red color (even though we're talking about cold), which also adds to the differentiation within the segment (where everything is normally blue).
Sunday, 19 February 2017
The story of Mean Sandwich is one of bringing it all back home. Celebrated owners Kevin and Alex Pemoulie wanted to create a space with food as delicious as anything they’ve been awarded for in the past, but with a spirit that reflects their love of family and community.
AfterAll partnered with Mean Sandwich to create the visual identity, interior design concepts, signage, and digital properties. To honor Kevin and Alex’s previous restaurant, Jersey City’s Thirty Acres, we revived the spirit of Freddy Mercury. Or at least his lips.
Saturday, 18 February 2017
Friday, 17 February 2017
Anyone who has been to Camden Market would tell you its a wonderful place, and I think the team at Ragged Edge have done a wonderful job in unbranding it in the best way possible.
An antidote to corporate conformity.
We embraced the anarchic spirit of Camden to create a brand with an unshakeable commitment to originality.
With over 10 million visitors a year, Camden Market is the fourth most popular visitor attraction in London. But its owners had bigger ideas. They asked us to define and create a brand that would re-energise the market, making it relevant to a new generation of millennials.
Research & strategy
We immersed ourselves in the market, speaking to over 100 different stakeholders. From stall-holders, residents, workers and tourists, right through to the CEO, they were united by a common enemy. Conformity. Camden Market’s relentless commitment to originality and stubborn refusal to follow trends led us to a powerful brand idea: Unfollow Convention. A call to action as relevant to the Snapchat generation as it is to the market’s entrepreneurial heritage.
It was never about a logo. Instead, we set out to infuse the market’s irrepressible spirit across everything it touched.
Taking inspiration from the iconic Camden Lock sign nearby, we designed two bespoke typefaces: Camden Slab and Camden Sans. They give the market a distinctive voice, removing the need to plaster the logo everywhere. Each typeface has a range of weights, allowing the brand to speak to all sorts of audiences whilst remaining distinctively ‘Camden’.
Instead of a strict brand system, we created a set of tools to help people express the market’s tenacious spirit. A black and white colour palette to cut through the clutter. An unorthodox pattern made from the negative space in the typeface. And a brand frame to bring it all together.