Wednesday, 26 April 2017

H+J Brand Identity and Art Direction

Love the colour palette in the brand identity for H+J designed by Spy. Love the art direction of the campaign imagery.
Established in 2004, H+J offers inspired food and catering solutions at iconic venues such as The Cutty Sark, Moët & Chandon, Abbey Road, RIBA and Selfridges. Their services include working lunches, private dining rooms, large scale food courts, cafes and deli bars.

The business has grown year on year, but remains small at heart, and proudly independent. As part of their long-term plans, we were commissioned to create a brave identity and website that would demonstrate their ambition in a fierce industry.

To reflect their refreshing approach we collaborated with photographer Angela Moore and food stylist Peta O’Brien, to produce a suite of striking images that tell simple stories. As a starting point for these images we explored ideas around: street food, the cheese board, office lunches, desserts and early morning breakfast.

The distinct and characterful marque, breaks out into its constituent parts to transform packaging and printed materials. Copywriting studio Jim K Davies crafted the words into short, expressive statements that echoed H+J’s personality.

H+J’s prime objective was to stand out from their peers in a marketplace where USPs are harder to define. The response they have had from clients, competitors and consultants suggests that we have really helped them to achieve that.

Tuesday, 25 April 2017

Mr.PAW Branding and Packaging

Gorgeous minimal branding and packaging for Mr.PAW designed by Mildred & Duck.
Mr.PAW is a Melbourne-based dog shampoo and grooming brand with a focus on natural ingredients and local manufacturing. We developed a visual identity for Mr.PAW to gain an audience in an already competitive marketplace, resulting in a brand that is contemporary and clean in aesthetic. The simple identity design mixes bold typography softened with rounded edges, which is then combined with playful brand imagery to complete the visual experience of the online retail store.

Monday, 24 April 2017

Art Card Brand Identity

Nice brand identity for Art Card, designed by Bureau Mitte.
The Art Card is a museum-compass for Frankfurt and all its culturally inclined visitors from around the globe. The visitors get an overview of the cultural scene of Frankfurt. The city map shows an extract of Frankfurt with all the museums shown as black icons alongside various infomation. The Art Card is printed in three different colors – green, red/pink and blue – showing the cultural diversity of Frankfurt.

Strom & Jag Self Promotion

Love this idea! Simple and playful, and gets that message across so beautifully. Self promo perfection by Strom & Jag.
Before summer we wanted to send a greeting to our beloved clients and other people we admire. We decided to send out small screen printed beach balls, vacuum sealed with a personal message. Photographed with the sun visually present.

Sunday, 23 April 2017

Announcing the winners of the 2017 A'Design Awards and Competition

The A'Design Award and Competition is the world's largest annual juried design competition, and each year the competition accepts hundreds of entries over 110 categories, including graphic design, fashion design, industrial design, architecture and visual communication.

The winners receive a range of amazing prizes, including a public relations campaign, award trophy, exhibition of selected projects, as well as a whole list of other things!

Below are some of my favourite winners within the Graphic Design and Packaging realm. Go check out the full list of results here.

Picglaze Sample Book Catalogue of materials, sample book by Estudio Maba.

Singapore Art Museum Branding by Tay Yee Dang

Safe - Urban Beachwear Rebranding by Max Bosio

Ecgberht of Kent Gin Label Design by 5IVE

Pasta Nikita Packaging by Nikita Konkin

Find out more about the A'Design Awards here.

Friday, 21 April 2017

Kaibosh Brand Identity and Store Concept

Love the playful nature of this branding for Kaibosh, designed by Snask.
We got contacted by the Norwegian eyewear company Kaibosh. They felt that they had become too boring as opposed to what they should be, a trendy and bold eyewear brand. They felt their identity was too clean and they wanted to be more expressive and outgoing. The fashionable contender would finally get a fitting dress as well as a lovely new voice. We got the assignment to start out with keeping their existing logotype and from that develop their new brand ranging from signs, ads, packaging, bags, posters as well as create their entire flagship store.

We started out writing their brand platform and tonality where they would use much more copywriting in their communication, from promotion material to walls in their stores. The brand and tonality was translated into visual form and matched with a custom-made display typeface, named Sentrum, made to suit the in-store signage. We added two eyelashes as a symbol to distinguish the identity as well as use as graphic elements for many different scenarios. We created the entire flagship store with shelving systems, signage, colors, murals, etc. The project ranged from typeface and still life photos to campaigns, fashion-photography, notebooks and towels.
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