Friday, 21 October 2016

Project Love: The Barre

Nice branding for The Barre, designed by Pop & Pac. Love the type styling and the patterns throughout.
The Barre is The Art Centre Melbourne's 'star' bar. We created the name and identity. We also art directed the campaign and food photography working with the renowned photographer Earl Carter.

The name Barre derives from the ballet apparatus, a symbol of perfect balance and is a reference to the ballet dancer spire that has sat atop the building for decades. 
The performing arts are a multi-sensory experience. A fleeting performance may even feel like an illusion or mirage. Like the fine mesh textures of a ballerina’s tutu, the performance is enveloped within a sense of mystery and allure. There is first a physical interpretation of the arts, or in the case of The Barre, a dining experience — but more significantly, this is followed by an emotional response on the part of the audience. Our design takes viewers on a journey of intrigue and wonderment, whilst always leaving a little to the imagination.

Thursday, 20 October 2016

Project Love: VAG

Loving the 70's vibes in this logotype and brand identity for Swedish rock band VAG, designed by Snask.
The singer in a rock band sold his band to Snask at 04.30 at an afterparty for $3.000 with the condition that we could change the band name as well as their style of music. The day after the singer changed his mind but we had his signature in blood. But just to be fair we decided to start a record label (Snask Recordings) and sign them with the same conditions. We changed their name to Road and their style of music to 70’s psychedelic rockn’roll. We then contracted one of Sweden’s best producers, Johannes Berglund, who changed them into singing in Swedish. So we just translated the name to Swedish, which becomes VÄG (Road). No, we never had any thought that it is short for Vagina to the rest of the world.
Love the colour palette, psychedelic patterns and the excellent application of the band throughout the communications.

Wednesday, 19 October 2016

Project Love: Design Papers

Designed by Metaklinika, I'm loving the colours and geometric patterns used in the paper catalogue, Design Papers, created for Europapier. via FPO.

Tuesday, 18 October 2016

Project Love: The Penny Drop Cafe

Beautiful branding for The Penny Drop Cafe, designed by Pop & Pac. LOVE the angular, unusual typography in the logotype, the neutral colour palette and the humorous photographic crops. Plus if someone could grab me one of those copper tea pots, I would be a happy lady! via Mr Cup.

Pin It button on image hover