Friday, 26 May 2017

Finland 100 Brand Identity by Kokoro & Moi

Love the strong colour and pattern in the branding for Finland 100, designed by Kokoro & Moi.
Finland’s centenary celebration project is run by the secretariat at the Prime Minister’s Office. The theme of the year is ‘Together’. With the help of a host of participants, a lively programme covering the whole of 2017 will be drawn up.

Kokoro & Moi is responsible for creating the visual identity for the project. One of the goals was get all the Finns involved and take part in the celebrations. Visual identity was designed to help in this task. ‘Finland’s Faces’ illustration concept became the cornerstone of the identity. Rich and diverse illustrations are built of faces drawn with endless variety of different styles and techniques. Kokoro & Moi created an extensive library of illustrations to be used for the various needs from communication to marketing materials during the year.

To bring the illustration concept in the centenary year to life, a digital online application was created and developed. With the ‘Finland’s Faces’ application, all the Finns and friends of Finland are invited to participate and edit their selfies into unique cartoonized versions. The illustrations can be shared via the social media, saved for later use or submitted to be part of the ‘Finland’s Faces’ collections and several implementations to be executed during the year 2017. Theme ‘Together’ is put in the practice with an open, fun and inspiring way.

Thursday, 25 May 2017

Bodega Los Cedros Packaging

Beautiful packaging design for Bodega Los Cedros, designed by Anagrama.
Bodega Los Cedros, represents a Mexican vineyard located in the mountains of Arteaga, Coahuila dedicated to the wine harvest since 2012. It originated motivated by the passion and dream of a family to produce high quality wines within a magical place, more than 100 years old named "El Cedrito." 
Based on the geographical location of the mountains where the vineyard is located, our brand solution highlights characteristic components of the area such as: climate, altitude, flora and fauna. The logo employs 3 pine trees as the brand's distinctive icon. The wine label and die-line mimic cloud shapes. The sans serif typographic selection adds modernity while the script gesture preserves a more organic touch, accomplishing this way, a brand's contrast between simplicity and elegance. 
We included a neutral color selection highlighting diverse wine color tones and accentuating the contrast between bottle and label. The packaging composition recalls the landscapes around "El Cedrito" winery.

Wednesday, 24 May 2017

Mix Copenhagen Brand Identity

Really nice branding for Mix Copenhagen, designed by Glasyr.
Mix is a LGBT festival that is run by volunteers. Their goal is to show movies that bend gender, cross sexual boundaries, affect the gender debate and reflect a diverse world. Glasyr created an identity founded on the concept of diversity portrayed with the morph between letters and the use of holographic foil. The effect is a multi colored hue against a matt black. To honor the history Glasyr was inspired by pre-film flip books. The darkness required to project film led them to use a black background. Mix Copenhagen got an identity that got praised and attracted more visitors than ever.

Tuesday, 23 May 2017

Modular Quotes Typography

Love this typographic project by Flavia Zimbardi.
Modular Quotes is a ongoing lettering project that explores its construction by the guidance of a single grid. All ornaments and letters are based on a square module and its subdivisions. Inspired by mosaics and tiles, the design of the letters came from findings in my beloved neighborhood, Greenpoint and worked to function in a modular way. The complete alphabet is still under development, with only the 26 capitals finished. To see more quotes, grids and process shots check out the #modularquotes on instagram. 
Flavia is going to be doing a limited edition print run with this gorgeous project, look for it soon!

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