Because it is a working hotel with a huge number of items traditionally branded (from teapots and egg cups through to slippers and dressing gowns), Construct's task of not just branding, but implementing a consistent and cohesive sense of identity throughout the hotel and the objects within it was by no means straightforward. In fact, the rollout of the new branding is ongoing throughout this year as there are so many different ideas to implement across a huge range of items.Found via ffffound, on CreativeReview. More here.
As well as introducing a sophisticated colour palette of jade, gold, white and black, bold architecturally inspired chevron patterns appear on the inside of bags, envelopes and on various objects, publications and goodies guests at the hotel are lilkely to encounter. Here are a selection of images of some of the items (some are mock ups yet to be produced) that display Claridge's new look:
Monday, 17 May 2010
Striking work by Construct. Great application over a wide range of materials! Love it! Here's what they say...