Friday, 18 May 2012

Project Love: Foundation

Foundation is a conceptual brand for a uniquely positioned lingerie brand. The project is by Anna Yeager, for her senior thesis, and this is what she says about it!
Conceptually, the brand reflects a vintage 1950’s style that mingles with the modern simplicity of today that will prompt women to “rediscover their foundation”. The brand references a time when sexuality was more subtle and beauty more honest (classy if you will). Typography and the design composition is simple and organic throughout. The photography drives home the elegance, subtle sexuality, and beautiful honesty that I wanted the brand to portray. I personally photographed, directed, and styled the photo shoots. This allowed me to have control of the brands feeling and message.
 I love the overtly feminine typography and patterns, such a stunning identity! 

 
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