Project Love: Chin Chin

"Chin Chin is a restaurant serving no-frills, quality Asian cuisine in a dynamic & fast paced environment (also created by POI). The graphic identity reflects the tongue-in-cheek, youthful pop-culture attitude and POI developed multiple communication touch-points, from the ever changing rock-poster wall to the 'Adults Only' wine list, to the neon signage throughout."

Love this project by Australian agency Projects of Imagination for Chin Chin. The really strong typographic logo mark with the neutral colour palette, and the pop illustrations really bring the identity to life! Via Alison Owen.