To create a brand that sums up what makes the town special and why people should visit it. The answer was 'The Original One-Off': a brand that showcases all the the town's one-offs, big (Darwin was born there) and small (you can get a great loaf of bread near the station). For the visual identity we created a 'one-off since…' stamp that local businesses could use to promote what they do. The black-and-white pattern, inspired by the town’s Tudor buildings, helps Shrewsbury stand out from the bright and breezy identities other towns and places use.I love the use of the pattern throughout the different elements of the identity, and the little one-off stamp is such a nice idea! via Identity Designed.
Saturday, 3 November 2012
Project Love: Shropshire Council
London studio & Smith have been branding the town of Shrewsbury in a pretty amazing way! In their own words...
Labels:
branding,
graphic design,
project love,
typography
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