Tuesday, 16 July 2013

Project Love: Vuhl

Really beautifully executed branding and identity project for Vuhl designed by Blok. Love the black and white photography with the overlay of cobalt and the refreshing silver foil used for the logo across the suite!

A word on the execution of the project...
The identity is grounded by a wordmark that is as sleek and linear as the car’s lines. Strong and bold, it embraces the subtleties of high-end design that are a hallmark of the car. The “05”, which was the father’s racing number, has its roots in the racing iconography of that time. Interior graphics are clean and spare, as is the helmet. To capture the story visually, we chose a photographic style that is at once gritty and stylish, nostalgic and contemporary.

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