A lovely new brand identity for The Musée de la Civilisation de Québec. Designed by lg2, heres what they have to say!
On the occasion of its 25th anniversary in 2013, the Musée de la Civilisation de Québec (MCQ) wished to review its brand identity and that of its museum network, which includes Musée de l’Amérique francophone, Musée de la place Royale, Maison historique Chevalier and Centre national de conservation et d’études des collections. The MCQ entrusted lg2boutique with this mandate. The goal was to develop a brand platform that allowed the five sites to speak with one voice, but also individually to preserve the roots of their respective identities. The platform also had to reflect the distinctive cultural mission they shared of showcasing the common elements of the human experience through collections, innovative exhibitions and educational activities. A simplified, vibrant and unifying visual identity was designed based on MCQ’s initial logo and a colour code for each network site. This identity applies to stationery, indoor and outdoor signage, and printed material (media kits, newspaper ads and posters). The flexibility of the new brand platform ensures it can also be used for advertising.Love the colour palette and the dynamic use of their interesting logo shape.