Wednesday, 6 November 2013

Project Love: Valentto

Really nice piece of product branding designed by the wonderful Anagrama. Valentto is an olive oil designed for use in an industrial or restaurant kitchen. Love those cut pages! Straight from the designers...
To counteract Valentto's tendency to lean too much towards an industrial outlook, we added beautiful Italian landscapes as backgrounds to the brand. The Italian country scenery not only serves to balance out the industrial coldness this brand would otherwise have, it also gives it a natural warmth, an air of family and tradition.

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