Wednesday, 4 December 2013

Project Love: Montreal Olympic Park

Another bright and beautiful branding project for Montreal Olympic Park designed by lg2boutique. Gorgeous colour palette and such a great use of strong patterns. Direct from lg2!
lg2boutique was assigned the task of repositioning the Olympic Park by creating a new brand platform with the required communications tools to rejuvenate its image. Taking cues from the world of sport, the logo is inspired by both athletic corridors as well as the oval of the Olympic Stadium, the symbol of the Montreal. The circles in the logo and the choice of the four colours in the platform symbolize the different installations in the Olympic Park: the Stadium, Tower, Esplanade and Sports Centre. The entire platform reminds us of the first calling of the Park and helps us relive the Olympic history that took place there.

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