Tuesday, 30 April 2013
Monday, 29 April 2013
Saturday, 27 April 2013
This project for Théâtre de Quat'Sous by lg2 boutique is really lovely... straight from the press release...
The 2012-2013 Théâtre de Quat’Sous season campaign. The play Survivre will be the last production from Théâtre de Quat’Sous for this season. lg2boutique, which produced the 2012-2013 campaign, has presented the posters and the television spot about this play which features Sylvie Drapeau. The concept developed for the 2012-2013 Théâtre de Quat’Sous campaign focused on the number from the theatre’s name, its history and the unique aspect of the brand. It established a strong image and projected the personality of the Montreal institution on various media platforms. 4, taken To recreate the “live” aspect that is unique to theatre, an artisanal approach was used to create the hand, with no retouching on the visual that was used for each of the plays. The campaign placed the eclectic personalities from the plays, as well as their words, front and centre, resonating throughout the city. 4 by lg2boutique is taking advantage of the last play to give a retrospective of the work accomplished throughout the season. A “making of” video was prepared to take another look at the visuals that were created for the campaign. It gives us a good idea of the precise work carried out by our artisans as well as the methods they used.Seriously, watch the video to get a real sense of how the posters and large scale pieces were completed! Amazing. Thanks Mara!
Friday, 26 April 2013
Really nice branding and collateral for Giahi - a specialised tattoo and piercing studio based in Zurich. Designed by Anagrama, heres what they say about it...
The custom type designed for the logo is riddled with detail and conveys the artful and precise process of tattoo-making. The tiny, sharp peaks and crevices found in the type directly associates with the moment and accuracy of the tattooing needle piercing human skin. There is a gold-stamped droplet in the closed counter of the logo's letter 'A', a tribute to the everlasting effect of ink in human skin. The golden cross symbol at the bottom of the logotype is a salute to the brand's Swiss nationality. The logo-type layout and weight is heavily influenced by the art and insignia on the leather jackets of American biker gangs of the 1960's. While the weight of the logo's typography conveys the toughness and coarseness associated with tattoos, the minute and elaborate markings and details speak of the precision and craftsmanship typical of Switzerland and its devoted clock makers.