Monday, 17 March 2014

Project Love: Leon Courville Vigneron

Love this packaging for Leon Courville Vigneron, designed by lg2. Gorgeous use of illustration mixed with nicely structured typographic systems!
The object of Mr. Courville’s passion became the wellspring from which emerged a logo in the shape of a coat of arms that bears witness to the Courville family and its love of wine. The corkscrew is again found on the “cuvee” line, this time given a graphic treatment. Each wine in the “Réserve” line is represented by a different corkscrew, accompanied by its story on the back of the label – a way for consumers to learn more about each bottle and its provenance. The new identity will be rolled out in March and will appear on all Léon Courville Vigneron products.

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