Lovely branding and packaging for Pastosa Ravioli Co, designed by Naomie Ross and Daniel Renda. Really nice illustrations and simple scripty logotype, with the gorgeous pop of red! via designworklife.
Thursday, 27 March 2014
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Beautiful branding all around, though the Pastosa logotype is extremely weak as a recognizable mark. When knocked out in white, it totally gets devoured by the red around it. It works slightly better when the type is red on a white background, but even still it isn't strong enough. The line weight is far too light to stand on its own as a logo. The rest of the elements (typography, baker's string, pasta illustrations), however, work perfectly together to create a sophisticated, harmonious brand identity.
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