Friday, 15 August 2014

Project Love: Violeta

Absolutely love this identity for Violeta, a traditional Argentinian bakery, designed by Anagrama.
Our proposal draws inspiration from Buenos Aires' coat of arms: an oval with two ships sailing over Rio de la Plata and a dove flying above them. We multiplied the dove by three in celebration of Violeta's three decades of fantastic bread. We kept the lines depicting the Rio de la Plata and used them not only in the icon, but all over the brand in four different patterned textures. We chose violet to match the naming and to keep the brand fresh and feminine. The copper foil is not only a nod towards Violeta's excellence, but it also refers to the toasty color of bread right after it leaves the oven.
Love the simple stripe used elegantly with the copper foil. Another gorgeous brand identity.

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