Friday, 19 September 2014

Project Love: Le Parcel Packaging System

Love this packaging system for Le Parcel, a subscription based service.
Le Parcel has always been adamant that their boxes should feel like opening a much-anticipated gift. The bright pink interior and bag as well as the messaging act as an instigator of celebration. The Le Parcel experience is to make periods more enjoyable, the box plays a part in that process reminding subscribers that as Le Parcel - "We are here for you".
Designed by Seven Fifty Three, I really love the colour palette and the colour blocking used throughout.











 
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