Wednesday, 10 December 2014

Project Love: GMUND

Gorgeous graphic project for GMUND paper designed by Paperlux and Max Kuehne.
The new GMUND Urban paper collection is an homage to all big cities around the world: warm, dusty colours nestle up against surfaces of cement, wood and graph paper. The GMUND B√ľttenpapierfabrik thereby successfully transforms contemporary materials into paper. Equipped with state-of-the-art materiality, we were allowed to create our idea of urbanity in the form of a work tool. The basic concept of the design is the element of the line, which links all design disciplines in the modern living space – regardless of whether we speak of architecture, interior design or product design. The line connects things or excludes them, the spaces in between are filled with building materials. The elected typography establishes the second level for us and the line is only then able to display its true character in the presence of the information level. We opted for a Neuzeit Grotesk font for titles, headlines and notes. The lower case “r” was modified for titles and headlines. The colour scheme is monochrome and is accented with hot foil in copper. A slipcase, which also serves as the cover of a drawer, holds a sample book and image brochure. The folding boxes that reside in the drawer are filled with the original material inspirations, wood and cement.
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