Friday, 29 May 2015

Project Love: Junction Moama

Absolutely loving the textures used throughout the identity created by Junction Moama, a bar and restaurant located within the twin-towns of Moama and Echuca, located on Australia's Murray River. Originally Junction Inn, it was a place where travellers and settlers were welcomed. The identity, created by Seesaw,
Now the brand, like the region itself, is all about meeting points: the town and the outback, travellers and locals, Echuca and Moama, old and new, regional tastes and crafted brews. Graphic elements reflect the curving line of the river, the hunting and gathering of the local Yorta Yorta people and the traditional crafts of the area. Menu design fused branded leather and the unique patina of the local spotted gum. Aprons were crafted out of canvas, leather and brass, referencing horse bridals. Signage was built out of hand-beaten copper. And tactile copper stamping is featured graphically on all printed collateral.
The textures are what really pulls me in here, commissioned by an artist, which reflect the layered sediment and water levels on the river.


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