Thursday, 7 May 2015

Project Love: Outpost General Store

Nice identity for Outpost General Store, a modern take on an old fashioned general store. Designed by Knoed, here is what they say about the identity...
Serving up fresh, local food, flowers and spirits alongside vintage and antique wares, the shop is situated along the quiet streets of Wayne, Illinois where it's not uncommon to see a customer riding horseback. Honoring the heritage of the town and the concept of the store, we designed their brand to feel modern with a nod to the past.

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