Beautiful branding project for Inchcolm Hotel, designed by Dais. A bit of a project overview direct from the designer!
Brisbane’s iconic heritage-listed Inchcolm Hotel underwent extensive refurbishment in late 2014, and we aligned their brand with the building’s 1920’s construction and neo-georgian roots. It was vital that the Inchcolm brand paid homage to its rich history, and inspired by the terrazzo at the building’s entrance, we crafted custom typography for the logotype.
The New Inchcolm Hotel and Suites has a diverse and facinating backstory in the lives of the site’s first occupants, the extraordinary Dr Jack Thomson and his socialite wife (circa 1870s). Dr Thomson was something of a genuis – he was a cross-field medical expert, Astronomist co-founder of the university of Queensland and St John’s Ambulance service, prominent freemason, RAC motor club member and sleuth. Mrs Thomson was a vibrant character of the time as well, appearing over 400 times in the newspapers as a prominent socialite. The building itself also holds many stories within its walls, as does the Scottish Isle of Inchcolm, from which the hotel draws its name. The Socialites Bar and Thomson’s Reserve restaurant pay tribute to Dr Jack Thomson and his wife.Love the combination of white and gold foils, over the gloss patterns, and the lovely typographic logo!