Wednesday, 29 July 2015

Project Love: INTGRS

Beautiful typographic exploration for fashion brand Cluny McCullagh, by Dylan McDonough.
INTGRS, is a tool kit which, using the language, objects and images of fashion facilitates the embodied practice of design. From the layout of the text to the ambiguity of the objects the user is asked to physically engage their body at every possibly ‘reading’ or experience of the kit. Shapes reminiscent of garments are included subtly as starting points of use but ultimately there is no right or wrong way to experience INTGRS.

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