Thursday, 13 August 2015

Project Love: Finchtail

Finchtail is a new company dedicated to (simple useful) things. Their first product is a cardboard tablet stand. Cheap to buy and sustainably made — in stark contrast to the sleek glass and metal technology that it’s designed to support.

Designed by Believe In, they sought to explore this juxtaposition through the careful interplay of language, design, print and materials.
Every aspect of the brand experience reflects the strategy, and everything is delivered with precision and purpose. The marque is inspired by the tablet stand itself, while also connecting to ideas of travel, adventure and social living. Packaging is deliberately limited to black and white inks, while bright orange stock (inspired by the Finch's plumage) plays beautifully with the neutrality of the kraft board, leveraging distinctiveness and colour association. Language stays focused on being informative and helpful, while always conveying a sense of humanity.
Love the bright orange with the die cut shapes with the kraft board and the white ink! Also loving the fact that something so simple and minimal can hold something so opposite!

 
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