Tuesday, 15 March 2016

Project Love: Mulberry Mongoose

Nice branding project for Mulberry Mongoose, designed by Fact Studio. Background and process direct from their founder...
Socially responsible brand and design agency, Fact Studio creates identity inspired by stories of the Zambian bush for ethical jewellery label, Mulberry Mongoose. In a bid to grow from wholesale to consumer facing trading, Mulberry Mongoose approached Fact Studio with a brief to appeal to a wider, international market whilst maintaining and communicating the integrity of its social mission. 
Story telling is integral to Zambian rural culture and, taking inspiration from the founder’s anecdotes, - chasing an elephant with a frying pan to crocodiles swimming past the front door - and also from the women who craft her designs using local, natural materials, Fact Studio established “Stories of a life less ordinary” as the core creative concept and commissioned an original chitenge print - a colourful fabric used daily by Zambians to wrap, protect and carry special things. 
Chitenge material is a big part of Zambian daily life, each one being different in design and context. It was the perfect platform to visually tell their stories. The experts, the women in the South Luangwa Valley, approved the final design. The make up of this print encompasses imagery that evokes the favourite anecdotes, which also feature in a brand book, which is sent out with every purchase and tells Mulberry Mongoose’s complete story.
The community spirit central to Mulberry Mongoose's ethos inspired the brand mark, which reflects the support the Zambian rural communities offer each other. The two M shapes join together to hold hands, while the uneven character of the logo comes from drawing in the ground itself.
Fact Studio is a new branding and graphic design studio, which focuses on working with socially responsible and ethically minded businesses and organisations by creating effective ideas-driven branding, graphic design and communication, in an honest, no-nonsense way. Mulberry Mongoose is a jewellery label located beside a well-trodden elephant path in the South Luangwa Valley in remote Zambia. Made by local craftswomen using local materials, these woman get the opportunity to develop skills and gain much needed employment in an area where unemployment is high. Their largest collection is also made from Snare wire that is collected by anti-poaching patrols, that protect the South Luangwa's iconic wildlife. All profits from this collection go straight back to helping the patrols do there vital work.
Loving the illustrations used throughout and the unusual colour palette.


 
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