Thursday, 21 April 2016

Project Love: Storey Floors

Beautiful identity for Storey Floors, designed by The Company You Keep. Love the stacked typographic logo and the flexibility of the lockup. Can't go wrong with natural textures and that beautiful soft grey colour palette.
Storey Floors is a high-end oak floor manufacturer with a unique workflow allowing for a collaborative approach to production and design. In naming and developing the brand we explored the etymology of Stories. Originating from a building of layers – either in a structure; ground, first floor etc… or a narrative; beginning, middle, end – to reflect not only the environment the product inhabits, but the narratives that play out on it.
 
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