Project Love: Art Museum

Really stunning identity for Art Museum, at the University of Toronto, designed by Underline Studio.

Art Museum at the University of Toronto is a new institution that brings the existing Justina M. Barnicke Gallery and the University of Toronto Art Centre together as one entity. The museum sought a new brand identity that would emphasize its placement within the city and its engagement with both the university community and greater Toronto public. Underline created a brand identity program that is built upon an angled logo and functions across a range of promotional collateral including brochures, programs, posters, banners and a website. The logo is set at the same 16.7 degree as the street grid of Toronto, firmly situating the museum in its Toronto location.

Really beautiful use of expressive typography and the crop of the logo across communications keeps it dynamic. Fantastic bright colour palette too. via TheDsignBlog.