Thursday, 12 May 2016

Project Love: Lustig Elements

Loving these patterns and prints that The Beauty of Letterpress by Neenah has commissioned in honour of notable design pioneers Alvin Lustig and Elaine Lustig Cohen.
This first installment of the Lustig Elements Collection includes four letterpress prints designed by Craig Welsh, of Go Welsh. Only 100 of each print were produced. 
The collection gets its name from a typeface that modernist designer Alvin Lustig began to design in the 1930’s but never completed. Welsh, a design educator and award-winning designer based in Lancaster, PA, rediscovered the font and began a mission to revive it. Over a four-year period he worked closely with AIGA Medalist Elaine Lustig Cohen to bring the Lustig Elements font to life. The newly completed typeface was created for both wood type and a digital font. Now, with the successful funding of Welsh’s recent Kickstarter, new wood type is being cut at the famed Hamilton Wood Type & Printing Museum and new digital fonts are in production at the acclaimed P22 Type Foundry.
Check out more here.

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