Wednesday, 1 June 2016

Project Love: Molto Italian

Wonderful typographic treatments in the identity and collateral for Molto Italian, designed by Christopher Doyle.
Referencing Molto’s unique position on the lake we developed an identity centred around a simple monogram that references both the restaurant name and the sailing boats that drift across the Italian Lake District and Lake Burley Griffin. We also designed and built a custom typeface, Segno (Italian for sign), that references the old hand painted signage of Italian cafés, restaurants and bars. 

Typeface development by Dave Foster.
Restaurant photography by Diana Chirilas.

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