Wednesday, 27 July 2016

Project Love: Beauty of Letterpress - Nate Williams

The artwork of illustrator and hand letterer Nate Williams is the subject of the second print in the Lustig Elements series for The Beauty of Letterpress by Neenah. Titled Nature is the Answer, the whimsical 11 x 14, letterpressed print pays homage to nature, William’s belief in the importance of staying connected to the simple things, and the Lustig Elements font.

Neenah commissioned the Lustig Elements series in honor of notable design pioneers Alvin Lustig and Elaine Lustig Cohen, and the Lustig Elements font, which was recently revived and completed by Craig Welsh. The first print for the series, titled Lustig Elements Collection, was released earlier this year. All proceeds from the sales of the prints go directly to The Hamilton Wood Type & Printing Museum.

Williams says of his print,
Letterpress is a great art form, I love the tactile quality, and it's important to acknowledge techniques of the past to inspire and inform the (more) future. I was inspired to be part of this project. It’s a great cause and Craig is passionate about his work with the Lustig font, I like to support that, and because it was creatively open. So much of our life is data driven so in my personal art and projects that are creatively open I trust my intuition and embrace spontaneity.

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