Global Generation are hands-on types. They run workshops for young people where they dig, grow vegetables, and make things. Fieldwork designed the identity with this in mind.
We developed a few initial, exploratory ideas for the visual identity, which we iteratively narrowed down and developed into a custom stencil typeface that the team can use to create their own signage and print materials, in true hands-on Global Generation style. We also developed bespoke iconography to provide additional tools for them to use in their communications.