Thursday, 4 August 2016

Project Love: Laura Knox Identity

Nice minimal brand identity and website for Laura Knox, designed by Ragged Edge. Nice use of the black and white colour palette and a beautiful typeface.
Knox has a reputation for exquisite use of light in her work. She has a talent for styling sets and bringing inanimate objects to life through transformative lighting techniques. Our investigations into the mechanical and technical use of light in photography led us to discover that the cross section of a single lens reflex mechanism within a camera creates an abstracted L and K. The resulting monogram offers a visual reward for those whose technical knowledge allows them to ‘get’ the reference. It also formed the basis for the wordmark, where the letterforms were crafted alongside the angles of the K.
Thanks to Luke for sending this through!

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