Monday, 26 September 2016

Project Love: Monkifesto

Love this campaign for Monki created by Snask. The campaign was released early and is already breaking social media records! Great idea done really well.

Background: Monki is owned by H&M and is a global fashion brand for women.

The Case: #Monkifesto is a value-driven campaign empowering women all over the planet. This is a bold and important campaign containing 10 statements delivered by 10 brilliant and edgy women – Kiran Gandhi, Karley Sciortino, Rita Popova and many more. It's OK to masturbate (we all do it). It should be ok to be gay or transgender. It´s NORMAL (painful and messy) to have your period. It´s OK to be a drama queen. The campaign boosts Monki's target audience to believe in themselves and to go their own way. Our deliverables contain communication concept, creative direction in collaboration with Monki and photo and film production. The campaign is currently being rolled out in Europe and Asia hitting 13 countries.

Visual idea: We took the content; the ambassadors and the statements and made them the actual visual language for the campaign. Creating all the set design and typography by hand on banners, flags, and signs.

Client: Monki
Photography: Arvida Byström
Make up & hair: Viktoria Sörensdotter

Check out the Monki instagram!

Thanks to Fredrik for sending through!

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