Tuesday, 27 September 2016

Project Love: Zazu

Zazu are a new digital marketplace connecting food growers to food buyers and facilitates the delivery of produce between the two parties.

London-based creative agency Fact Studio was tasked with creating the brand and positioning for the service, emphasising the ease and empowerment that it facilitates.

'A-B not A-Z' is the core idea behind the brand. An identity that is benefit driven and promotes simplicity and prosperity by highlighting the simplest solution or route.

The logo uses a graphic line in the Z showing the simplest route from point to point. This graphic language also follows through to simple line illustrations.The idea of shortening is also used in top level messaging as a highlighting device.

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