Love this nostalgic identity for Surfjack Hotel & Swimclub, designed by Wall to Wall.
Taking inspiration from the heyday of Hawaiian hospitality, the Surfjack logo and brand elements pay homage to an era where corporate identity was truly crafted by hand, including illustrations, icons and typography. From vintage hotel fob inspired key cards to era-appropriate signage and an unforgettable pool, the Surfjack brings the best of mid-century aloha back to Waikiki.So retro and beautiful! Love the vintage photography with the playful illustrations, as well as the fun collateral! Love (and hence the many, many images!)