Wednesday, 28 December 2016

Project Love: Hidden Characters

Love this identity for Hidden Characters, designed by Re.
‘Hidden Characters’ is a reference to the unseen typographic symbols in programs such as InDesign and Microsoft Word. These symbols shape how text appears in the same way that Hidden Characters works behind the scenes to carefully shape public perceptions of its clients’ brands.

Brand applications play on the relationship between the seen and unseen using techniques such as French folded paper with text concealed inside, and clear gloss printing that renders text invisible in certain light. In this way the brand encapsulates Hidden Characters’ strategic engagement with media and influencers to address its clients complex communication challenges.
Nice bright colour palette and nice characterful typeface in the GT Sectra. via BPANDO.

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