Wednesday, 14 December 2016

Project Love: Rituels

Nice packaging and brand identity for Rituels, designed by lg2 boutique.
Rituels is both a line of locally made products and a barbershop for every guy – bearded or not, lumberman or actuary – who seeks a gentleman’s lifestyle.  
 “The graphic identity recalls Rituels’ refined universe and one-of-a-kind textures. It communicates sobriety, class and elegance while avoiding any feeling of loftiness,” remarks Jacques de Varennes, Partner, Vice- President, Creative, Design, at lg2boutique. The different iterations, designed to be flexible, can be found on the digital platform, containers and product packaging as well as the boutique’s signs and windows.  
The brand identity makeover was an opportunity to showcase all of Rituels’ exclusive products, from rare fragrances and forged-steel straight razors with bocote wood or cognac leather handles to concrete-handle shaving brushes.
Love the black used throughout with the pop of geometric silver pattern with the hint of rich warm wood!

 
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