Beautiful book designed by Purple Creative, called Well Served here, which serves as a homage to the success of Pilsner Urquell Tankovna beer.
The book follows the story of the unpasteurised Tankovna beer once it leaves the brewery – showing how it is cared for, how it is respected, how it fits with different bar concepts and how it is enjoyed everywhere from Milan to Manchester, Brno to Budapest. The book introduces its readers to bar owners, brewery bartenders, Tapsters, the beer master and Czech Tapsters, who have been perfecting their pours for decades. Between the stories, it illustrates fascinating insights into Czech beer, Czech traditions and the culture of beer in each country Purple Creative visited. And above all, the book shows the extraordinary lengths Pilsner Urquell goes to ensure its beer is poured perfectly. It is a wonderful legacy to the future and shows how far the brand has come in the last five years.