Thursday, 5 January 2017

Project Love: Period Equity

Branding for Period Equity, a new organisation fighting to repeal the “tampon tax” on women, designed by Pentagram.
For many American women the cost of living is automatically more expensive than it is for men thanks to the so-called “tampon tax,” the sales tax on tampons and other menstrual products. Now a growing movement is working to end this added expense, and to help more women have access to period essentials. Pentagram’s Paula Scher and her team have created the identity for Period Equity, a new non-profit that is the nation's first and only law and policy institute dedicated to advancing menstrual access, affordability and safety in the U.S.

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