Beautiful brand identity for Prieto Estudio, designed by BALA.
BALA collaborated with Prieto Estudio, a firm among the foremost in interior design in Mexico. The importance in our culture of their founders output has been recognized in many occasions, being one of the most relevant a retrospective held at Franz Mayer Museum, the main space in Mexico for decorative arts.
A key determinant factor for designing the identity was to build a simple, atemporal and flexible narrative that could relate to any of their projects, to represent this we used the relation between space and objects, one of the basic interior design principles.
The letters as objects playing in the same space configuring different compositions can generate multiple emotions in the being who “lives the space”, the spatial sense and its intention can be modified in order to get a particular experience.