Monday, 27 February 2017

Project Love: 4ZERO1

Lovely typographic approach to the branding for 4ZERO1 designed by lg2 boutique.
To celebrate its 15 anniversary and mark an important step in the company’s history, Quatre Zéro Un has become 4ZERO1. In collaboration with lg2, the company is unveiling a new brand identity that better reflects its DNA and current offer, with a new online platform, print material and a promotional video that presents an overview of the portfolio of its directors.  
“4ZERO1 is more than a production unit, it’s a team of directors, talents and artisans who want to push the limits of what can be done. They are fascinated, inspired and excited about the latest developments and the avant-garde, which they use to give their clients’ work the richest possible expression,” declares Stéphanie Lord, Executive Producer and Partner, at 4ZERO1.  
“4ZERO1 instantly brings to mind the right balance between the energy of the next generation and well established talents, a seasoned team where each member has their own brand and creative signature. It’s exactly what inspired the new imagery: dynamic, clever, diversified and slightly offbeat. The logo is the showcase for all of 4ZERO1’s talents and immediately conveys the freedom that the company gives its creators,” adds Maude Lescarbeau, Creative Director, Design, at lg2. “The use of ‘ZERO’ in the logo serves as a creative playground to illustrate the offer, but especially to fascinate, inspire and excite.”
 
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