Thursday, 16 February 2017

Project Love: Brewdog Abstrakt

Love the packaging and collateral for Brewdog Abstrakt, designed by O Street.
"Boundary pushing, blurring distinctions between beer and art”. 
Highly respected and collected within the industry, ABSTRAKT beers are released small batch and limited to a few experimental brews per year known by a unique release code. We were asked by BrewDog to develop a new identity system and packaging style. 
Liquorice & Blackcurrant. Coconut & cacao. Oats & milk. With wildly satisfying flavour combinations, the whole idea behind ABSTRAKT is to push the envelope on what we expect from beer. We wanted to bring this idea into the design—and blow it up.

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