Wednesday, 8 February 2017

Project Love: Little Italy

Love the detail in the marks created for Little Italy, designed by Here Design.
We brought Italy to Jordan with our heritage-inspired designs for a new restaurant and pizzeria in the heart of Amman. 
To create the identity, we researched the heritage of Italian shop fronts and restaurants, and were hugely inspired by handwritten, beautifully crafted neon signs from old gelaterias and salumerias. Using imperfection as a deliberate design strategy, and playing with the authenticity of old signs, crests and icons, we like to think the end result is a stylishly egalitarian take on the classic Italian eatery.

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