Thursday, 23 February 2017

Project Love: Mateja Kovač

Absolutely love this packaging and identity for Mateja Kovač, designed by Mireldy.
Mateja Kovač is a successful Croatian illustrator and academic painter who has been present on the local and global scene for years. 
Mateja asked us to create a new visual identity and design for the promotional materials of her brand. We found inspiration for her new visual identity in her gestural strokes and the playful color palette which Mateja uses as a starting point in her creative work. 
With that we emphasize spontaneity and lightness, as well as refined taste in colors and shapes, by which the illustrator attracts us into her intimate world influenced by simple, day-to-day moments.
I love the colours and textures used throughout the collateral, and the colour palette, so beautiful and bold!

via Identity Designed.

 
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