Thursday, 2 February 2017

Project Love: Undr

Nice branding for Undr designed by Anagrama. Great monochrome palette and use of hand drawn script type.
Undr constitutes a brand of men's basics and underwear garments. Based in Panama, Undr focuses on offering premium products that enhance its purpose though an engineered chemical structure allowing the garment to absorb and evaporate sweat and adapt to cold and hot climates.  
The proposed identity highlights the quality that characterizes its products. The logo composition works in a personalized calligraphic and serif versions. The balance between both typographical styles represents Undr's distinctive versatility and timelessness. The brand employs a neutral color palette with a distinctive unique tone achieving an interesting visual equilibrium.
 
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