Wednesday, 26 April 2017

H+J Brand Identity and Art Direction

Love the colour palette in the brand identity for H+J designed by Spy. Love the art direction of the campaign imagery.
Established in 2004, H+J offers inspired food and catering solutions at iconic venues such as The Cutty Sark, Moët & Chandon, Abbey Road, RIBA and Selfridges. Their services include working lunches, private dining rooms, large scale food courts, cafes and deli bars.

The business has grown year on year, but remains small at heart, and proudly independent. As part of their long-term plans, we were commissioned to create a brave identity and website that would demonstrate their ambition in a fierce industry.

To reflect their refreshing approach we collaborated with photographer Angela Moore and food stylist Peta O’Brien, to produce a suite of striking images that tell simple stories. As a starting point for these images we explored ideas around: street food, the cheese board, office lunches, desserts and early morning breakfast.

The distinct and characterful marque, breaks out into its constituent parts to transform packaging and printed materials. Copywriting studio Jim K Davies crafted the words into short, expressive statements that echoed H+J’s personality.

H+J’s prime objective was to stand out from their peers in a marketplace where USPs are harder to define. The response they have had from clients, competitors and consultants suggests that we have really helped them to achieve that.

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