Wednesday, 12 April 2017

Suomen Jäätelö Brand Identity and Packaging

How do you differentiate in a highly competitive category? In a category whose existing products people tend to feel highly passionate about. How do you create an identity for a brand that is distinctively Finnish but born global? A brand whose mission is to create a new, global concept; Finnish Ice Cream.
Enter Suomen Jäätelö, whose brand identity and packaging was designed by Werklig. Gorgeous patterns throughout, and striking art direction.
We combined the logo with a strong pattern on an unconventionally shaped ice cream tub. The pattern was inspired by the perfect balance of elasticity and viscosity of a premium ice cream. In addition, a separate mark for the exceptional milk of Finn cattle was made.

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