Friday, 28 April 2017

The Dayrooms Brand Identity

Absolutely beautiful brand identity for The Dayrooms designed by Two Times Elliott
The Dayrooms is a new Australian multi-label womenswear store based in Notting Hill. We have taken a narrative approach that takes you through the store as you would with your daily routine; a relaxed, personable concept that aims to be a relatable experience with each customer. Much like the store being a collection of curated things, we have designed the store around the concept that it is essentially a collection of experiences.  
The underpinning of the concept focuses strongly on moments — more specifically : an emotive curated collection of moments, memories and objects. We worked alongside Nirvana CPH on the production of the printed collateral and collaborated with Trend & Fayre on our interior concept. 

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