Monday, 17 April 2017

Wagon Wheel Brand Identity

Beautiful sophisticated branding for Wagon Wheel, designed by Perky Bros.
Wagon Wheel is a boutique real estate title and escrow company led by three partners who cut their teeth in larger corporate law practices. Wagon Wheel, as the name suggests, was created to offer a more casual culture and client experience. 
Inspired by this idea, the brand mixes their Nashville roots with a concise, but strong graphic approach. The tactile materials were selected to bring to mind an accessible, human-quality, while also maintaining a high-level of distinction and sophistication.

 
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