Friday, 26 May 2017

Finland 100 Brand Identity by Kokoro & Moi

Love the strong colour and pattern in the branding for Finland 100, designed by Kokoro & Moi.
Finland’s centenary celebration project is run by the secretariat at the Prime Minister’s Office. The theme of the year is ‘Together’. With the help of a host of participants, a lively programme covering the whole of 2017 will be drawn up.

Kokoro & Moi is responsible for creating the visual identity for the project. One of the goals was get all the Finns involved and take part in the celebrations. Visual identity was designed to help in this task. ‘Finland’s Faces’ illustration concept became the cornerstone of the identity. Rich and diverse illustrations are built of faces drawn with endless variety of different styles and techniques. Kokoro & Moi created an extensive library of illustrations to be used for the various needs from communication to marketing materials during the year.

To bring the illustration concept in the centenary year to life, a digital online application was created and developed. With the ‘Finland’s Faces’ application, all the Finns and friends of Finland are invited to participate and edit their selfies into unique cartoonized versions. The illustrations can be shared via the social media, saved for later use or submitted to be part of the ‘Finland’s Faces’ collections and several implementations to be executed during the year 2017. Theme ‘Together’ is put in the practice with an open, fun and inspiring way.

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