Wednesday, 24 May 2017

Mix Copenhagen Brand Identity

Really nice branding for Mix Copenhagen, designed by Glasyr.
Mix is a LGBT festival that is run by volunteers. Their goal is to show movies that bend gender, cross sexual boundaries, affect the gender debate and reflect a diverse world. Glasyr created an identity founded on the concept of diversity portrayed with the morph between letters and the use of holographic foil. The effect is a multi colored hue against a matt black. To honor the history Glasyr was inspired by pre-film flip books. The darkness required to project film led them to use a black background. Mix Copenhagen got an identity that got praised and attracted more visitors than ever.
 
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