Monday, 15 May 2017

Pappagallo Brand Identity

Gorgeous brand identity for Pappagallo, designed by Chandelier Creative.
In the ’60s, a tiny shoe boutique in New York City became a cult classic for its trendy ballerina flats in bright pop-art colors. (Andy Warhol used to draw their ads.) Forty years on, looking for a revamp and a relaunch, Pappagallo came in for a coffee and a chat. Our designers took their inspiration from an old illustration of a parrot they found on a dusty shoe box in Papp’s archive. (Pappagallo means “parrot” in Italian.) We commissioned typographer Dan Cassaro to redraw the logo by hand, and refreshed the brand’s identity and packaging for a more modern feel. (Warhol would have approved.)

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