Friday, 23 June 2017

Hippo&Crate Brand Identity and Packaging by Made by Alphabet

Love the branding and packaging for Hippo&Crate, designed by Made by Alphabet.
Branding a New Kind of Toothcare
We helped launch Hippo&Crate, the first subscription-based brand that is transforming the way we shop for toothcare with personalised crates, delivered straight to your door. In response to an industry that tends to overwhelm consumers with specs and jargon, we crafted a unique visual language to establish Hippo&Crate as a brand that stands for beautiful, honest and affordable toothcare.

A unique brand deserved a unique name and when it came to naming Hippo&Crate, we needed to think outside the box (or crate in this case). We used influence from Hippocrates, a Greek physician who was considered one of the most outstanding figures in the history of healthcare. We combined this with the concept of the subscription service and the ‘crate-like’ box that the packages are delivered to your door in to create a truly standout brand name.

Beautiful EverydayTo capture the health benefits of good tooth quality toothcare, we art directed a photoshoot with real people that featured the Hippo&Crate products in use. We captured the natural reactions of the models and kept editing to a minimum to ensure a bare, natural and pure feel.

The ToothbrushWhy shouldn’t a product you use everyday be beautiful? Collaborating with award-winning product designer Damjan Stankovic and the team behind H&C, we created a single manual toothbrush that has been beautifully built to achieve a blend of timeless simplicity and pure functionality. Unlike toothbrushes that are available on the supermarket shelves, our brush comes in just two colour options - black and white. It is a simple, minimal and timeless design accessory that would fit perfectly into any bathroom.

All Round Good Driven by a mission to find new ways to use the world’s best natural materials, Hippo&Crate is stepping in to fill a gap in the market. The Toothpaste and Mouthwash is vegan, gluten free, sustainably harvested, not tested on animals and 100% natural. Not only are the products sustainable, but our unique packaging is as well. The tube is made of 100% aluminium and 100% recyclable and even printed using environmentally friendly ink. If that doesn’t put a smile on your face, we don’t know what will.

Online Experience We created a beautifully crafted e-commerce experience that leads people through the subscription process - simultaneously informing, instructing and inspiring. We created a visual language that combines clear photography showcasing the products with witty copywriting and clean, minimal iconography.

Real, Direct and Witty By creating a brand voice that is clear, direct and inherently witty, we created a brand for Hippo&Crate that brings a fresh, unconventional perspective to an often-boring category, whilst making it simple for people to create a personalised toothcare regime with beautifully honest products.

Print Material From the packaging to the instruction booklets to gift cards - we designed every touchpoint to reflect Hippo&Crate's quirky and lovable personality.

Thursday, 22 June 2017

Brighton ELC Brand Identity by Studio Brave

Love the geometric, maritime flags approach to the branding for Brighton & Brighton Beach ELC designed by Studio Brave.
The established childcare and early learning centre Brighton ELC engaged us for a rebrand that would coincide with their interior renovations, led by the team at Christopher Elliott Design.

There was an overwhelming opportunity to differentiate both Brighton & Brighton Beach ELC centres from the sea of expected competitor branding. Both centres are located close to Brighton Beach’s iconic beach boxes, and provided ideal inspiration. Being bayside centres, we also referenced historic maritime flags, and their geometric forms.

Wednesday, 21 June 2017

Chaos Fashion Brand Identity by SocioDesign

Love the branding for Chaos Fashion designed by SocioDesign.
Chaos is the new luxury tech and lifestyle accessory brand from experienced fashion industry stylists Charlotte Stockdale and Katie Lyall. Charlotte and Katie produce a range of personalised accessories to order, alongside limited editions for the likes of Cara Delevingne and Margot Robbie.  
We were commissioned to create packaging for their collection of deer skin phone cases, charms, zips and luggage tags. The contrasting pop colours and immaculate production detailing of our packaging reflects the duo’s playfully anarchic approach and commitment ensuring the finest luxury standards.

Tuesday, 20 June 2017

Culprit Brand Identity by Studio South

Great use of strong typography and a refined colour palette in the branding for Culprit, designed by Studio South.
Culprit is a new culinary experience located in a converted loft space in downtown Auckland – the brainchild of highly regarded chefs Kyle Street and Jordan Macdonald.- The restaurant serves both a traditional à la carte menu, as well a variety of seasonal tastes and bites served 'yum cha style'. 
A mixture of trolleys and trays are presented to diners in a beautifully crafted kitchen and dining space, over the course of two sittings each night. We were approach by the two chefs to develop an identity that reflected their new, unique take on dining and one that complemented their rough-around-the-edges aesthetic. Working together with interior design Kirsty Mitchell we brought together a dark moody identity to accompany the restaurants look and its food.

Monday, 19 June 2017

London Grammar + Tony Kaye + Planning Unit

Love these videos for London Grammar's latest release, by Planning Unit and Tony Kaye.
Planning Unit have once again teamed up with Tony Kaye to create graphics for two new videos for London Grammar’s latest release, ‘Oh Woman, Oh Man’. 
Two videos were released, one for ‘Oh Woman’, and one for ‘Oh Man’ each with their own separate representation. 
Planning Unit worked with Kaye to come up with themes and set designs for the video, the outcome this creative process was to use a large space to create an audio and visual experience in which the videos could be made. 
Three huge canvases were made, each one painted red, green and blue. Planning Unit then created over 200 RGB graphic slides, some of which feature band member Hannah Reid’s own artworks. The graphics were projected on to the canvases causing unexpected effects because of the colour clash. The overall effect was a set bathed in colour and imagery.
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