Tuesday, 20 June 2017

Culprit Brand Identity by Studio South

Great use of strong typography and a refined colour palette in the branding for Culprit, designed by Studio South.
Culprit is a new culinary experience located in a converted loft space in downtown Auckland – the brainchild of highly regarded chefs Kyle Street and Jordan Macdonald.- The restaurant serves both a traditional à la carte menu, as well a variety of seasonal tastes and bites served 'yum cha style'. 
A mixture of trolleys and trays are presented to diners in a beautifully crafted kitchen and dining space, over the course of two sittings each night. We were approach by the two chefs to develop an identity that reflected their new, unique take on dining and one that complemented their rough-around-the-edges aesthetic. Working together with interior design Kirsty Mitchell we brought together a dark moody identity to accompany the restaurants look and its food.
 
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